Developing new products and repositioning mature brands : a risk-reduction system that produces investment alternatives / Eugene J. Cafarelli.

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Material type: Text

TextSeries: Ronald series on marketing managementPublication details: New York : Wiley, c1980.Description: xii, 253 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Loan - Normal on open shelf	UOE Main Library Open shelf	HF5415.15 .C24 (Browse shelf(Opens below))	20026287	Available	20026287

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"A Ronald Press publication."

Includes index.

Bibliography: p. 249.

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